Apple Vision Pro: How to Experience the Magic of Mixed Reality in Your Space

Apple Vision Pro, a headset that costs USD 3,500 and combines 3D digital elements with the real world, hit the shelves of its U.S. stores on Friday. It faces competition from cheaper alternatives from Meta Platforms (META.O), opens a new tab and others that have mainly targeted the gaming market and struggled to attract a large audience.Apple has not been very successful in wooing developers.

Netflix, one of the most popular video apps, announced late Friday that it will not create a new app for the apple Vision Pro, but users can still watch movies and shows on the device’s web browser.YouTube, which did not respond to a request for comment, said in a Bloomberg report that it has no plans to launch a new app for the device and users can use the Safari web browser instead.

The music streaming service, Spotify, also did not make an app for the Apple vision pro launch, according to a source close to the matter.The expensive device has custom-made chips and hard-to-produce screens that its rivals do not have. Analysts who have tested the headset say these features could make the device a challenge to almost every flat screen at home or work.

Walt Disney (DIS.N), opens new tab has been working with Apple for years on an app for the Apple Vision Pro launch, continuing a long history of collaboration between the two companies.Aaron LaBerge, chief technology officer of Disney Entertainment said, “When we saw this, it became clear that it was a new way to tell stories that we had never seen before. And so we decided to do something here to push ourselves further.”

The Disney+ app lets movie viewers choose from one of four settings, so they can watch “Star Wars: The Force Awakens,” from the seat of a fictional X-34 landspeeder vehicle on the planet of Tatooine, like a futuristic drive-in cinema, or watch “Avengers: Endgame” from inside Avengers Tower in the middle of Manhattan. Viewers can also watch 42 Disney films in 3D, including box office hits “Avatar: The Way of Water,” “Black Panther” and “Inside Out.”

Jamie Voris, chief technology officer at Walt Disney Studios, said filmmakers such as “The Lion King” director Jon Favreau and James Cameron of “Avatar” are interested in telling stories in new ways. Disney will soon launch an experience that it showed in a clip at Apple’s Worldwide Developer Conference last June, in which users interact with its Marvel Studios animated series, “What If?”The device also offers new ways to experience live sports events or theme park attractions, LaBerge said.